Axis builds the entire demand engine around your event — not just ads, not just graphics, not just a few posts. We architect the promotional system end-to-end so your organization sees measurable lift in visibility, attendance, and conversions.
Our work typically includes:

• Positioning and narrative development

• Audience segmentation and targeting logic

• Ticketing and presale strategy

• Multi-channel rollout (social, email, paid, influencers, press)

• Content ecosystem development

• Conversion paths and urgency sequencing

• Onsite amplification strategy
  We don’t run the event. We grow the audience that fills it.

We specialize in events that require professional visibility and measurable impact across arts, culture, nonprofit, education, and brand environments.
Examples include:

• Broadway and touring productions

• Regional seasons and institutional theatre

• Dance companies, conservatories, and performance departments

• Charter school open houses, showcases, and enrollment events

• Museum exhibitions and member launches

• Cultural festivals and city-backed initiatives

• Corporate product launches and organizational announcements

• Donor events (separate from fundraising strategy)
  If the event influences revenue, enrollment, attendance, or public perception — we can market it.

Event campaigns begin at $2,500, which covers the strategic and creative foundation required to generate real growth. From there, the investment scales based on:

• Campaign length

• Creative volume (graphics, videos, teasers, content)

• Paid media management

• Press integration

• Enrollment or ticketing complexity

• Number of audience segments
  Typical campaign ranges:

• Standard events: $2,500–$8,500

• Multi-week arts campaigns: $8,500–$15,000

• Institutional launches / enrollment cycles: $12,000–$20,000
  

  We provide a detailed proposal outlining exactly what’s included.

Yes — and they’re structured for impact, not one-off tasks.
Common a la carte requests include:

• Ticketing audit + presale roadmap

• Event messaging and positioning

• Paid ad buildout and optimization

• Social media campaign structure

• Content package (4–20 post assets)

• Press angle + media advisory development

• Charter school event positioning

  A la carte engagements typically fall between $1,500–$4,000 depending on depth and deliverables.

The earlier, the better — because momentum compounds.
A general rule of thumb:

• 6–10 weeks: Ideal for most events

• 10–16 weeks: Best for theatre seasons, exhibitions, festivals, and enrollment cycles

• 2–4 weeks: “Rapid Campaign” mode (limited scope, accelerated timeline)
  The work is most effective when we can shape the messaging, content pipeline, and presale structure early.

Yes. Axis builds and manages your paid campaigns, but you own the ad spend directly with the platforms.
We handle:

• Strategy + targeting

• Creative / copy

• Optimization

• Reporting
  

  We typically recommend media budgets in the $1,000–$7,500 range depending on event scale and expected audience reach.

Growth comes from replacing “post and pray” promotion with a structured conversion system:

• Narrative-based content (cast, artists, teachers, curators, leadership)

• Audience segmentation (parents, patrons, members, subscribers, local markets)

• Presale sequencing and urgency ramps

• Influencer and partner amplification

• Email + retargeting alignment

• Countdown and last-chance push windows
  

  This framework is what consistently moves organizations toward higher attendance and better-quality conversions.

Yes — many organizations bring us in as an extension of their existing staff.
We frequently collaborate with:

• In-house marketers

• School communications teams

• Artistic departments

• Development offices

• Press agents

• Production companies
  

  Axis adds strategic oversight, campaign architecture, and conversion expertise that most internal teams simply don’t have bandwidth (or specialization) to deliver.

Depending on scope, a complete campaign may include:

• Event narrative + messaging framework

• Target audience mapping

• Ticketing or enrollment conversion plan

• Content ecosystem (teasers, graphics, trailers, micro-content)

• Organic + paid social calendar

• Email announcements + drip sequences

• Press strategy integration

• Influencer / partner outreach

• Onsite engagement strategy

• Post-event amplification

  We design the entire promotional structure from top to bottom.

Yes. PR and communications are part of our DNA.
Event PR support often includes:

• Identifying press angles

• Crafting media advisories

• Curating outlet lists

• Managing outreach

• Preparing leadership or artists with key talking points

• Coordinating post-event coverage
  

  Our PR work is designed to complement — not replace — your marketing efforts.

Every engagement has a defined operational structure.
Typical rhythm includes:

• Weekly check-ins or reports

• Shared content calendars

• Access to creative drafts and revisions

• Real-time campaign adjustments based on performance

• Clear milestones for presale, mid-run pushes, and final-week urgency

  You will always know what’s happening, why it's happening, and what it’s driving toward.

Most agencies treat event marketing like a short-term content sprint. Axis doesn’t. We approach every event — whether it’s a Broadway production, a charter school enrollment night, a museum exhibition, or a corporate announcement — as a strategic growth engine that impacts revenue, visibility, brand perception, and long-term audience development.

Here’s what sets us apart:

1. We specialize in events with complex audience dynamics.
We understand the nuance of selling:

• single tickets vs. subscriptions

• enrollment vs. RSVP-based attendance

• donor visibility vs. public turnout

• gallery openings vs. citywide festivals
  This is not generic consumer marketing — it’s high-context event strategy.

2. We blend PR, digital strategy, and conversion science.
Most firms do one. We integrate all three:

• story architecture

• segmentation

• paid and organic rollout

• press alignment

• executive or artist-forward content
  The result is a unified campaign that moves people, not just impressions.

3. We design for outcomes, not deliverables.
A post is not a strategy. A graphic isn’t a campaign.
Axis builds systems that drive:

• higher presales

• stronger attendance

• better-quality audiences

• expanded geographic reach

• stronger conversion paths
  You’re not buying “assets.” You’re buying results.

4. We understand arts, culture, education, and nonprofits at a deeper level.
This includes:

• how parents make decisions

• how patrons behave

• how donors respond

• how communities engage

• how subscribers convert

• how educators, artists, and boards think
  This institutional fluency is rare — and it’s a competitive advantage.

5. We work at the level where stakes are high.
Our engagements start at $5,000 because the work is engineered for organizations that cannot afford guesswork.
We operate with clarity, planning, and executive-level messaging — not trial-and-error posting.

6. We meet your team where they are and elevate the function.
Whether you have:

• a full marketing department

• one overextended coordinator

• a school admin team

• a volunteer-led operation
  We plug in at the strategic level and build the system around your real bandwidth.

7. We don’t outsource the thinking.

Everything — strategy, messaging, sequencing, targeting, narrative, positioning — is developed in-house and grounded in decades of combined experience across arts, culture, education, and brand communications.