Marketing & Performance is the discipline of turning visibility into measurable revenue.
Axis PR Network builds connected systems — not isolated campaigns. We merge creative storytelling, paid strategy, and analytics to drive quantifiable ROI.
Our approach unites:

• Brand strategy and storytelling clarity

• Paid media and content amplification

• CRM automation and lifecycle marketing

• Analytics, dashboards, and optimization loops
  

Where traditional marketing builds awareness, performance marketing builds outcomes.

We manage everything from single-channel advertising to multi-platform marketing ecosystems.
Core campaign types include:

• Paid Media: Meta, Google, YouTube, TikTok, and LinkedIn Ads

• Conversion Funnels: ClickFunnels, Squarespace, or Shopify builds

• Email & Lifecycle Marketing: automated customer journeys and retention campaigns

• Retargeting & Remarketing: cross-channel conversion tracking and audience segmentation

• Product or Event Launches: integrated storytelling campaigns for measurable rollouts
  

We specialize in cross-platform orchestration, ensuring brand tone and visuals stay consistent from ad to automation.

Each sector measures success differently — and Axis designs campaigns that speak the right language.

• Corporate Marketing builds reputation and credibility; success is measured in brand trust, leadership positioning, and shareholder confidence.
  

• Retail Marketing drives transactions — seasonal promotions, loyalty programs, and omnichannel purchase flow.
  

• Performance Marketing focuses purely on conversion metrics — ROAS, CPA, CTR, and CLV.
  

• Event Marketing is experiential — driving attendance, sponsorship value, and engagement impact.
  

• Arts & Entertainment Marketing blends aesthetics and conversion: audience reach, ticket sales, and cultural influence.
  

Axis PR Network’s background in corporate, nonprofit, and performing arts sectors allows us to adapt strategy and creative precision to each industry’s ecosystem.

Every campaign has a data-backed goal. We measure awareness, engagement, and conversion through a layered analytics system:

• Primary Metrics: cost per lead, conversion rate, customer lifetime value

• Channel Metrics: ROAS, CPC, CTR, open rate, retention rate

• Behavioral Metrics: session length, user flow, and drop-off tracking
  Our dashboards combine Google Analytics 4, Meta Pixel, and AI analytics tools, transforming performance data into actionable insights.
  

Every client receives monthly optimization reports — not static charts, but strategic analysis on how to increase efficiency and scale. Clients receive custom reports that interpret what the data means — not just numbers — so decisions are grounded in measurable insight. Enterprise clients can connect CRM or marketing systems for unified data tracking and lead attribution.

Our management model blends creative and analytical discipline.
1. Discovery & Targeting — audience segmentation, behavioral research, competitive analysis.
2. Campaign Architecture — messaging map, channel selection, and funnel strategy.
3. Creative Development — ad copy, design assets, and brand alignment.
4. Execution & Optimization — launch, testing, and scaling based on real-time data.
5. Reporting & Review — monthly analytics reports and quarterly performance recalibration.

This system keeps campaigns proactive, not reactive — built for refinement, not repetition.

Yes — we design conversion-driven digital environments that capture and convert.
Whether through ClickFunnels, Squarespace Commerce, or Shopify, our funnels are built for performance.
Deliverables include:

• Custom landing pages with targeted copy and visuals

• Lead magnets and opt-in sequences

• Post-purchase flows and upsell automation

• SEO-structured design and speed optimization

• Integration with CRMs, analytics, and retargeting systems

Every funnel is tested for bounce rate, engagement, and conversion lift.

Campaign cost depends on scale, objectives, and channel complexity, but every engagement is designed for measurable return — not quick fixes.

Typical investment ranges:

• Entry-level campaigns (single platform): $2,500–$4,000

• Multi-platform integrated campaigns: $6,000–$10,000+

• Retainer-based growth partnerships: $1,000–$3,000/month

Minimum commitment:
All campaigns require a three-month engagement to produce meaningful data, optimization cycles, and performance lift.
This window allows us to:

• Develop and test full creative and audience segments

• Optimize ad spend and conversion flow based on analytics

• Deliver verified reporting and long-term strategy recommendations

Ongoing support:
Axis offers annual performance retainers that include creative refreshes, A/B testing, SEO audits, and automation management — ideal for clients scaling sustained campaigns.

A successful campaign isn’t built overnight — it’s engineered through structured phases.
Most Axis campaigns run on a minimum three-month lifecycle to allow full creative testing, data collection, and optimization.

Typical campaign timeline:

• Phase 1 – Research & Creative Development (Weeks 1-3):
  Audience research, competitive analysis, message mapping, and creative asset production.

• Phase 2 – Setup & Launch (Weeks 4-5):
  Platform configuration, tracking setup, campaign build-out, and initial launch.

• Phase 3 – Optimization & Scaling (Weeks 6-12):
  Continuous performance review, A/B testing, budget reallocation, and creative adjustments based on live analytics.

If you’re running a long-term or evergreen campaign, this cycle repeats quarterly — each round informed by prior data to refine conversion strategy, content, and spend efficiency.

Axis treats marketing as an evolving system, not a one-off promotion — every campaign is researched, launched, measured, and improved to ensure lasting ROI.

AI is the analytical backbone of our marketing process.
We use machine learning tools to enhance:

• Predictive performance modeling — forecasting audience and conversion behavior

• Automated creative testing — optimizing copy, design, and timing

• Audience segmentation — identifying patterns across demographics and behavior

• Real-time optimization — reallocating spend dynamically based on live performance data
  This hybrid model — human strategy plus AI precision — delivers smarter, faster campaign evolution and reduced wasted spend.

Yes — Axis builds connected ecosystems that unify marketing, sales, and data.
We integrate:

• CRMs: HubSpot, Salesforce, ActiveCampaign, Klaviyo, Mailchimp

• Automation: email workflows, lead scoring, retargeting, cart recovery

• Analytics: GA4, Meta Pixel, Search Console, ad reporting

These systems allow seamless tracking from first impression to conversion, giving you real-time ROI visibility across platforms.

Absolutely. Strategy means nothing without creative clarity.
Our in-house creative team produces ad campaigns, video scripts, visuals, and copy designed to perform.
We maintain consistency across every channel — aligning PR messaging, website design, and paid media so each piece reinforces your core brand story.
Creative is tested, data-informed, and designed to evoke emotion while driving clicks, sign-ups, and sales.